/* ============================================================
   ADT Consulting — "Instrument Panel"
   Graphite, slate, machined steel, instrument amber, warm paper.
   Amber touches only data and the CTA. The restraint is the credential.
   ============================================================ */

:root {
  --ink: #14181d;
  --ink-2: #1a1f26;
  --slate: #2e3640;
  --steel: #8a929b;
  --steel-dim: #5c656f;
  --amber: #e8a33d;
  --amber-deep: #c9881f;
  --paper: #f5f2ec;
  --paper-2: #ece8df;
  --line: rgba(138, 146, 155, 0.22);
  --line-paper: rgba(20, 24, 29, 0.14);
  --display: 'Newsreader', 'Iowan Old Style', Georgia, serif;
  --body: 'Hanken Grotesk', 'Avenir Next', 'Helvetica Neue', sans-serif;
  --measure: 62ch;
  --gutter: clamp(1.25rem, 5vw, 4rem);
  --pad-section: clamp(4.5rem, 10vw, 8.5rem);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
}

body {
  font-family: var(--body);
  font-weight: 400;
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--paper);
  background: var(--ink);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

::selection { background: var(--amber); color: var(--ink); }

img { max-width: 100%; height: auto; display: block; }

a { color: inherit; }

.wrap {
  width: min(1180px, 100% - 2 * var(--gutter));
  margin-inline: auto;
}

/* ---------- type ---------- */

h1, h2, h3, .display {
  font-family: var(--display);
  font-weight: 400;
  line-height: 1.08;
  letter-spacing: -0.01em;
}

h1 { font-size: clamp(2.5rem, 6.4vw, 4.75rem); }
h2 { font-size: clamp(1.9rem, 4.2vw, 3.1rem); }
h3 { font-size: clamp(1.25rem, 2.4vw, 1.6rem); line-height: 1.25; }

.kicker {
  font-family: var(--body);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--steel);
  display: flex;
  align-items: center;
  gap: 0.85rem;
  margin-bottom: 1.6rem;
}
.kicker::before {
  content: "";
  width: 2.2rem;
  height: 1px;
  background: var(--amber);
  flex: none;
}
.kicker--bare::before { display: none; }

.num, .stat__n, td.n {
  font-variant-numeric: tabular-nums;
  font-feature-settings: "tnum";
}

.lede { font-size: clamp(1.125rem, 2vw, 1.3rem); line-height: 1.55; color: var(--steel); }
.lede strong { color: var(--paper); font-weight: 500; }

/* ---------- header ---------- */

.skip {
  position: absolute; left: -200vw; top: 0;
  background: var(--amber); color: var(--ink);
  padding: 0.6rem 1rem; z-index: 100; font-weight: 600;
}
.skip:focus { left: 0; }

.site-head {
  position: sticky;
  top: 0;
  z-index: 50;
  background: color-mix(in srgb, var(--ink) 88%, transparent);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.site-head__in {
  display: flex;
  align-items: center;
  gap: 1.75rem;
  padding: 0.95rem 0;
}

.brand {
  display: flex;
  align-items: baseline;
  gap: 0.7rem;
  text-decoration: none;
  font-weight: 600;
  letter-spacing: 0.16em;
  font-size: 0.92rem;
  text-transform: uppercase;
  white-space: nowrap;
}
.brand .rule {
  width: 1px;
  height: 0.95rem;
  background: var(--amber);
  align-self: center;
}
.brand .lt { color: var(--paper); }
.brand .rt { color: var(--steel); font-weight: 400; letter-spacing: 0.13em; }

.nav {
  display: flex;
  gap: 1.6rem;
  margin-left: auto;
  align-items: center;
}
.nav a {
  text-decoration: none;
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--steel);
  transition: color 150ms ease;
}
.nav a:hover, .nav a[aria-current="page"] { color: var(--paper); }

.head-call {
  text-decoration: none;
  font-size: 0.92rem;
  font-weight: 600;
  color: var(--paper);
  white-space: nowrap;
  transition: color 150ms ease;
}
.head-call .num { color: var(--amber); }
.head-call:hover { color: var(--amber); }

.btn {
  display: inline-block;
  background: var(--amber);
  color: var(--ink);
  text-decoration: none;
  font-weight: 600;
  font-size: 0.95rem;
  letter-spacing: 0.02em;
  padding: 0.78rem 1.5rem;
  border: 1px solid var(--amber);
  transition: background 150ms ease, color 150ms ease;
  cursor: pointer;
  font-family: var(--body);
}
.btn:hover { background: transparent; color: var(--amber); }
.btn--ghost {
  background: transparent;
  color: var(--paper);
  border-color: var(--line);
}
.btn--ghost:hover { border-color: var(--amber); color: var(--amber); background: transparent; }
.btn--sm { padding: 0.55rem 1.1rem; font-size: 0.88rem; }

.menu-btn {
  display: none;
  margin-left: auto;
  background: none;
  border: 1px solid var(--line);
  color: var(--paper);
  font-family: var(--body);
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  padding: 0.5rem 0.9rem;
  cursor: pointer;
}

@media (max-width: 920px) {
  .nav, .site-head .btn { display: none; }
  .menu-btn { display: block; }
}
@media (max-width: 560px) {
  .site-head__in { gap: 0.8rem; }
  .brand { font-size: 0.78rem; }
  .head-call { font-size: 0.82rem; margin-right: 0.4rem; }
  .menu-btn { padding: 0.45rem 0.65rem; font-size: 0.72rem; }
}
@media (max-width: 920px) {
  .site-head.open .nav {
    display: flex;
    position: absolute;
    inset: 100% 0 auto 0;
    flex-direction: column;
    gap: 0;
    background: var(--ink);
    border-bottom: 1px solid var(--line);
    padding: 0.5rem var(--gutter) 1.25rem;
  }
  .site-head.open .nav a { padding: 0.8rem 0; border-bottom: 1px solid var(--line); width: 100%; }
  .site-head.open .nav a:last-child { border-bottom: none; }
  .head-call { margin-left: auto; margin-right: 1rem; }
}

/* ---------- hero ---------- */

.hero {
  position: relative;
  padding: clamp(5rem, 12vw, 9.5rem) 0 var(--pad-section);
  overflow: hidden;
}
.hero::before {
  /* machined-surface atmosphere: faint radial glow + grain */
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(1100px 540px at 78% 12%, rgba(232, 163, 61, 0.07), transparent 62%),
    radial-gradient(900px 600px at 8% 90%, rgba(46, 54, 64, 0.55), transparent 70%);
  pointer-events: none;
}
.hero .wrap { position: relative; }

.hero h1 { max-width: 17ch; }
.hero h1 em {
  font-style: italic;
  color: var(--amber);
}
.hero .lede { max-width: var(--measure); margin-top: 1.75rem; }

.hero__cta {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1.1rem;
  margin-top: 2.6rem;
}
.hero__call { font-size: 0.95rem; color: var(--steel); }
.hero__call a { color: var(--paper); text-decoration: none; font-weight: 600; }
.hero__call a:hover { color: var(--amber); }
.hero__call .live { color: var(--amber); }

/* staggered load-in */
.hero [data-rise] {
  opacity: 0;
  transform: translateY(14px);
  animation: rise 700ms cubic-bezier(0.2, 0.7, 0.2, 1) forwards;
}
.hero [data-rise="2"] { animation-delay: 120ms; }
.hero [data-rise="3"] { animation-delay: 240ms; }
.hero [data-rise="4"] { animation-delay: 360ms; }
@keyframes rise { to { opacity: 1; transform: none; } }

/* attribution trace — the one moving instrument */
.trace { margin-top: clamp(3rem, 7vw, 5.5rem); }
.trace svg { width: 100%; height: auto; display: block; }
.trace .path {
  stroke: var(--amber);
  stroke-width: 1.5;
  fill: none;
  stroke-dasharray: 1200;
  stroke-dashoffset: 1200;
}
.trace.lit .path { animation: draw 2.4s cubic-bezier(0.4, 0, 0.2, 1) forwards; }
@keyframes draw { to { stroke-dashoffset: 0; } }
.trace .node { fill: var(--ink); stroke: var(--amber); stroke-width: 1.5; }
.trace .lbl {
  font-family: var(--body);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  fill: var(--steel);
}
.trace .lbl--end { fill: var(--amber); }
.trace .base { stroke: var(--line); stroke-width: 1; }

/* ---------- sections ---------- */

.section { padding: var(--pad-section) 0; border-top: 1px solid var(--line); }
.section--paper {
  background: var(--paper);
  color: var(--ink);
  border-top: none;
}
.section--paper .kicker { color: var(--steel-dim); }
.section--paper .lede { color: var(--slate); }
.section--paper .lede strong { color: var(--ink); }

.cols {
  display: grid;
  gap: clamp(2rem, 5vw, 4.5rem);
}
.cols--2 { grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); }
.cols--head { grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); align-items: end; }
.cols--3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
@media (max-width: 880px) {
  .cols--2, .cols--3, .cols--head { grid-template-columns: 1fr; }
}

/* problem section — the muttered lines */
.mutter { list-style: none; max-width: 56ch; }
.mutter li {
  font-family: var(--display);
  font-size: clamp(1.35rem, 3vw, 2rem);
  line-height: 1.3;
  padding: 1.6rem 0;
  border-bottom: 1px solid var(--line);
  color: var(--steel);
}
.mutter li strong { color: var(--paper); font-weight: 500; }
.mutter li:last-child { border-bottom: none; }
.section--paper .mutter li { border-color: var(--line-paper); color: var(--steel-dim); }
.section--paper .mutter li strong { color: var(--ink); }

/* stats */
.stats {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  background: var(--line);
  border-block: 1px solid var(--line);
}
.stat { background: var(--ink); padding: 2.2rem 1.8rem; }
.section--paper .stats { background: var(--line-paper); border-color: var(--line-paper); }
.section--paper .stat { background: var(--paper); }
.stat__n {
  font-family: var(--display);
  font-size: clamp(2.6rem, 5.5vw, 4rem);
  line-height: 1;
  color: var(--amber);
}
.stat__n sub, .stat__n .unit { font-size: 0.45em; color: var(--steel); vertical-align: baseline; }
.stat__l { margin-top: 0.7rem; font-size: 0.92rem; color: var(--steel); max-width: 24ch; }
.section--paper .stat__l { color: var(--steel-dim); }
@media (max-width: 720px) { .stats { grid-template-columns: 1fr; } }

/* vertical cards */
.verticals { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; background: var(--line-paper); border: 1px solid var(--line-paper); }
@media (max-width: 880px) { .verticals { grid-template-columns: 1fr; } }
.vcard {
  background: var(--paper);
  padding: 2.4rem 2rem 2.6rem;
  text-decoration: none;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  transition: background 150ms ease;
  position: relative;
}
.vcard:hover { background: var(--paper-2); }
.vcard h3 { font-size: 1.45rem; }
.vcard p { color: var(--steel-dim); font-size: 0.99rem; flex: 1; }
.vcard .go {
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink);
}
.vcard .go::after { content: " →"; color: var(--amber-deep); }
.vcard .tag {
  font-size: 0.74rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--steel-dim);
}

/* method steps */
.steps { counter-reset: step; list-style: none; border-top: 1px solid var(--line); }
.steps li {
  counter-increment: step;
  display: grid;
  grid-template-columns: 4.5rem minmax(0, 17rem) 1fr;
  gap: 1.5rem;
  padding: 2rem 0;
  border-bottom: 1px solid var(--line);
  align-items: baseline;
}
.steps li::before {
  content: "0" counter(step);
  font-family: var(--display);
  font-size: 1.6rem;
  color: var(--amber);
  font-variant-numeric: tabular-nums;
}
.steps h3 { font-family: var(--body); font-weight: 600; font-size: 1.05rem; letter-spacing: 0.04em; }
.steps p { color: var(--steel); font-size: 0.99rem; max-width: 58ch; }
.steps strong { color: var(--paper); font-weight: 500; }
@media (max-width: 720px) {
  .steps li { grid-template-columns: 3rem 1fr; }
  .steps p { grid-column: 2; }
}

/* about / portrait block */
.portrait {
  border: 1px solid var(--line-paper);
  background: var(--paper-2);
  aspect-ratio: 4 / 5;
  display: grid;
  place-items: center;
  position: relative;
}
.portrait--pending {
  color: var(--steel-dim);
  font-size: 0.85rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  text-align: center;
  padding: 1rem;
}
/* dark photo plate inset into the paper section — the black headshot
   background merges into the frame; an amber hairline keys the instrument look */
.portrait--photo {
  background: var(--ink);
  border-color: var(--ink);
  overflow: hidden;
  position: relative;
}
.portrait--photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 22%;
  display: block;
  filter: grayscale(0.22) contrast(1.04) brightness(0.97);
}
.portrait--photo::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, transparent 58%, rgba(20, 24, 29, 0.55)),
    linear-gradient(28deg, rgba(232, 163, 61, 0.08), transparent 50%);
  pointer-events: none;
}
.portrait--photo figcaption {
  position: absolute;
  left: 1.4rem;
  bottom: 1.2rem;
  z-index: 1;
}
.portrait--photo figcaption .nm {
  display: block;
  font-family: var(--display);
  font-size: 1.35rem;
  color: var(--paper);
  line-height: 1.1;
}
.portrait--photo figcaption .rl {
  display: block;
  margin-top: 0.3rem;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--amber);
}
.timeline { list-style: none; border-top: 1px solid var(--line-paper); margin-top: 0.5rem; }
.timeline li {
  display: grid;
  grid-template-columns: 7.5rem 1fr;
  gap: 1.25rem;
  padding: 1.05rem 0;
  border-bottom: 1px solid var(--line-paper);
  font-size: 0.99rem;
}
.timeline .t {
  font-variant-numeric: tabular-nums;
  font-weight: 600;
  color: var(--amber-deep);
  font-size: 0.88rem;
  letter-spacing: 0.06em;
  padding-top: 0.15rem;
}
.timeline p { color: var(--slate); }
.timeline strong { color: var(--ink); font-weight: 600; }

/* proof points teaser + index */
.pp-list { list-style: none; border-top: 1px solid var(--line); }
.pp-list li { border-bottom: 1px solid var(--line); }
.pp-list a {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 1.5rem;
  align-items: baseline;
  padding: 1.7rem 0;
  text-decoration: none;
  transition: padding-left 150ms ease;
}
.pp-list a:hover { padding-left: 0.6rem; }
.pp-list h3 { font-size: clamp(1.2rem, 2.4vw, 1.55rem); }
.pp-list a:hover h3 { color: var(--amber); }
.pp-list .dek { color: var(--steel); font-size: 0.97rem; margin-top: 0.45rem; max-width: 64ch; }
.pp-list .meta {
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--steel-dim);
  white-space: nowrap;
}
.section--paper .pp-list, .section--paper .pp-list li { border-color: var(--line-paper); }
.section--paper .pp-list .dek { color: var(--steel-dim); }
.section--paper .pp-list a:hover h3 { color: var(--amber-deep); }

/* ---------- final cta ---------- */

.cta-final { text-align: left; }
.cta-final h2 { max-width: 20ch; }
.cta-final .lede { max-width: 56ch; margin-top: 1.4rem; }
.cta-final .hero__cta { margin-top: 2.4rem; }

/* ---------- forms ---------- */

.form { display: grid; gap: 1.3rem; max-width: 34rem; }
.form label {
  display: grid;
  gap: 0.45rem;
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--steel-dim);
}
.form input, .form select, .form textarea {
  font-family: var(--body);
  font-size: 1rem;
  color: var(--ink);
  background: transparent;
  border: none;
  border-bottom: 1px solid var(--line-paper);
  padding: 0.55rem 0;
  border-radius: 0;
  letter-spacing: normal;
  text-transform: none;
  font-weight: 400;
}
.form input:focus, .form select:focus, .form textarea:focus {
  outline: none;
  border-bottom-color: var(--amber-deep);
}
.form textarea { resize: vertical; min-height: 5.5rem; }
.form .hp { position: absolute; left: -200vw; }
.form__note { font-size: 0.88rem; color: var(--steel-dim); }
.form__status { font-weight: 600; font-size: 0.97rem; min-height: 1.4em; }
.form__status.ok { color: #2e7d4f; }
.form__status.err { color: #b0481f; }

/* booking facade */
.book-facade {
  border: 1px solid var(--line-paper);
  padding: 2.4rem 2rem;
  display: grid;
  gap: 1rem;
  justify-items: start;
  background: var(--paper-2);
}
.book-facade p { color: var(--steel-dim); font-size: 0.97rem; }
.book-frame { width: 100%; min-height: 700px; border: none; }

/* ---------- article ---------- */

.article { padding: clamp(3.5rem, 8vw, 6rem) 0 var(--pad-section); }
.article__head { max-width: 46rem; margin-bottom: 3rem; }
.article__head h1 { font-size: clamp(2.1rem, 4.6vw, 3.4rem); }
.article__meta {
  display: flex;
  gap: 1.4rem;
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--steel);
  margin-bottom: 1.5rem;
}
.article__meta .v { color: var(--amber); }
.prose { max-width: var(--measure); }
.prose > * + * { margin-top: 1.35rem; }
.prose h2 {
  font-size: clamp(1.5rem, 3vw, 2rem);
  margin-top: 3rem;
  padding-top: 2.4rem;
  border-top: 1px solid var(--line);
}
.prose h3 { font-family: var(--body); font-weight: 600; font-size: 1.12rem; margin-top: 2.2rem; }
.prose p, .prose li { color: #c9cdd2; }
.prose strong { color: var(--paper); font-weight: 600; }
.prose a { color: var(--amber); text-decoration-color: rgba(232,163,61,.4); }
.prose ul, .prose ol { padding-left: 1.3rem; }
.prose li + li { margin-top: 0.55rem; }
.prose blockquote {
  border-left: 1px solid var(--amber);
  padding-left: 1.4rem;
  font-family: var(--display);
  font-size: 1.25rem;
  color: var(--paper);
}
.prose table { width: 100%; border-collapse: collapse; font-size: 0.95rem; }
.prose th, .prose td { text-align: left; padding: 0.7rem 0.9rem; border: 1px solid var(--line); }
.prose th { font-size: 0.78rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--steel); font-weight: 600; }
.prose td.n { text-align: right; }

.article__cta {
  margin-top: 3.5rem;
  border: 1px solid var(--line);
  padding: 2.2rem 2rem;
  max-width: var(--measure);
}
.article__cta h2 { font-size: 1.5rem; border: none; padding: 0; margin: 0 0 0.8rem; }
.article__cta p { color: var(--steel); }

/* ---------- footer ---------- */

.site-foot {
  border-top: 1px solid var(--line);
  background: var(--ink-2);
  padding: 3.5rem 0 0;
}
.site-foot__grid {
  display: grid;
  grid-template-columns: minmax(0, 2fr) repeat(2, minmax(0, 1fr));
  gap: 2.5rem;
  padding-bottom: 3rem;
}
@media (max-width: 720px) { .site-foot__grid { grid-template-columns: 1fr; } }
.site-foot h4 {
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--steel-dim);
  margin-bottom: 1rem;
}
.site-foot ul { list-style: none; display: grid; gap: 0.55rem; }
.site-foot a { color: var(--steel); text-decoration: none; font-size: 0.95rem; transition: color 150ms ease; }
.site-foot a:hover { color: var(--paper); }
.site-foot p { color: var(--steel); font-size: 0.95rem; }
.site-foot .num { color: var(--paper); font-weight: 600; }
.foot__brand { margin-bottom: 1rem; }
.foot__legal {
  border-top: 1px solid var(--line);
  padding: 1.4rem 0;
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  justify-content: space-between;
  font-size: 0.84rem;
  color: var(--steel-dim);
}
.foot__credit {
  border-top: 1px solid var(--line);
  text-align: center;
  padding: 1.1rem 0;
  font-size: 0.72rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--steel-dim);
}
.foot__credit a { color: var(--steel); text-decoration: none; font-weight: 600; }
.foot__credit a:hover { color: var(--amber); }

/* ---------- photography (instrument grade) ---------- */
.ph {
  position: relative;
  overflow: hidden;
  background: var(--ink-2);
}
.ph img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  filter: grayscale(0.3) saturate(0.7) contrast(1.05) brightness(0.94);
  transition: transform 600ms cubic-bezier(0.2, 0.7, 0.2, 1);
}
.ph::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(20, 24, 29, 0.16), rgba(20, 24, 29, 0.42)),
    linear-gradient(20deg, rgba(232, 163, 61, 0.10), transparent 55%);
  pointer-events: none;
}
.vcard .ph {
  aspect-ratio: 3 / 2;
  margin: -2.4rem -2rem 0.6rem;
}
.vcard:hover .ph img { transform: scale(1.04); }
.page-hero__media { margin-top: clamp(2.5rem, 6vw, 4.5rem); }
.page-hero__media .ph { aspect-ratio: 21 / 9; }
@media (max-width: 720px) { .page-hero__media .ph { aspect-ratio: 16 / 10; } }
.img-panel { aspect-ratio: 7 / 5; margin-top: 2.2rem; border: 1px solid var(--line); }

/* ---------- scroll reveal ---------- */
[data-reveal] {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 600ms ease, transform 600ms cubic-bezier(0.2, 0.7, 0.2, 1);
}
[data-reveal].lit { opacity: 1; transform: none; }

/* page hero (subpages) */
.page-hero { padding: clamp(4rem, 9vw, 7rem) 0 clamp(3rem, 7vw, 5rem); }

/* faint portrait faded into the hero background (about page) */
.page-hero--esad { position: relative; overflow: hidden; }
.page-hero--esad .wrap { position: relative; z-index: 1; }
.hero-ghost {
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  width: min(48%, 640px);
  margin: 0;
  pointer-events: none;
  z-index: 0;
}
.hero-ghost img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 16%;
  opacity: 0.16;
  filter: grayscale(0.4) contrast(1.05) brightness(1.02);
  -webkit-mask-image:
    linear-gradient(90deg, transparent 0%, rgba(0,0,0,0.55) 42%, #000 100%),
    linear-gradient(180deg, transparent 0%, #000 24%, #000 78%, transparent 100%);
  -webkit-mask-composite: source-in;
  mask-image:
    linear-gradient(90deg, transparent 0%, rgba(0,0,0,0.55) 42%, #000 100%),
    linear-gradient(180deg, transparent 0%, #000 24%, #000 78%, transparent 100%);
  mask-composite: intersect;
}
@media (max-width: 880px) {
  .hero-ghost { width: 70%; }
  .hero-ghost img { opacity: 0.08; }
}
.page-hero h1 { max-width: 18ch; }
.page-hero .lede { max-width: var(--measure); margin-top: 1.5rem; }