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Marketing attribution · Automotive & healthcare

Know exactly what your ad spend bought you last month.

I'm Esad Kajosevic. I spent 30 years running operations in automotive and healthcare before I started auditing how that money gets spent. I build the attribution that ties every marketing dollar to a car sold or a patient booked.

Book a Discovery Call

or call (848) 248‑7715 — answered live, 24/7

The attribution gap

You already know something's off.

  • You're spending five figures a month on advertising.
  • Your agency sends a report full of impressions, clicks, and reach.
  • And nobody can tell you which dollar sold a car or booked a patient.

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average ad spend behind every new vehicle sold

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of sales are traceable to a campaign in a standard CRM setup

0yrs

I sat on the owner's side of the table, approving these budgets

Where I work

Your industry, in its own language.

Generic marketing advice is how the money got wasted in the first place. Pick your floor.

Dealerships

Automotive

Geo-fence the competitor's lot, track which impressions walked into your showroom, and matchback every campaign to units sold in your DMS.

For dealer principals

Practices

Healthcare

HIPAA-aware attribution that ties ad spend to booked patients — without the pixel shortcuts that get practices in trouble.

For practice owners

Industrial

Aerospace

Operations and process discipline from a career spent in complex, regulated environments — applied where precision is the product.

For operations leaders

The method

Four steps. No mystery.

Agencies grade their own homework. I name the instruments, show the math, and hand you a report you could take to your accountant.

Financial charts and a laptop on a dark desk — the monthly attribution review

  1. Audit

    Your last three months of invoices and agency reports, line by line. What was bought, what it claims it did, what can actually be verified.

  2. Instrument

    Geo-fencing, programmatic buying, CRM integration, call tracking — wired so every channel reports into one attribution model, not twelve dashboards.

  3. Execute

    Campaigns run against the model. Budgets shift to what's producing. Spend follows evidence, not the agency's margin.

  4. Prove

    A monthly attribution report tied to closed revenue — cars sold, patients booked. This site runs the same discipline on itself.

Esad Kajosevic, founder of ADT Consulting
Esad KajosevicFounder · ADT Consulting

The operator

You're hiring the man who approved these budgets — not an agency.

For thirty years I ran operations and answered for P&L in automotive and healthcare. I've signed the marketing invoices you're signing now — and I got tired of not being able to verify them. I'm an accountant by training. It shows.

  • 30 yrs

    Operations, digital transformation, strategic business development — automotive and healthcare, with engagements in aerospace.

  • MBA

    UC Irvine, Paul Merage School of Business — entrepreneurship, innovation, digital transformation immersions.

  • BS

    Accounting, Rutgers University — the degree that won't let an unverifiable report through.

  • Today

    ADT Consulting LLC, Irvine, CA — serving clients nationally.

The full story

No surprises

How an engagement works.

  • The discovery call is 30 minutes. I'll ask what you spend, where it goes, and what your agency's last report claimed. You leave with my honest read — either way.
  • Engagements are scoped phases, not retainers-forever. Each phase has a deliverable you can hold.
  • What I won't do: sell you media, take agency kickbacks, or send you a report you can't verify.

Proof Points

The thinking, in writing.

No fluff, no funnels — the actual mechanics of attribution, written for owners.

All Proof Points

The offer

Send me your last three months of ad invoices. I'll tell you what they bought.

Thirty minutes. No charge. No pitch deck. If the money's working, I'll tell you that too.

Book a Discovery Call

(848) 248‑7715 — answered live, 24/7