Proof Points
The thinking, in writing.
No fluff, no agency-speak. These are the actual mechanics of attribution — what geofencing costs, how matchback ties spend to units sold and patients booked, and how to audit your own reports — written so an owner can act on them before ever picking up the phone.
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Geofencing for Car Dealerships: Cost & How It Works
What geofencing actually costs a dealership in 2026, how the targeting really works, and how to verify it sold cars — from a 30-year operator.
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Dealership Marketing Attribution: From Clicks to Cars Sold
Most dealer CRMs tie under 10% of sales to marketing. Here's how matchback, VIN-level attribution, and honest windows connect spend to sold units.
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How to Audit Your Dealership Ad Spend (and Agency Report)
A 90-minute audit any dealer principal can run: account access, the 7 report red flags, cost-per-sold-unit math, and the questions agencies dread.
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Healthcare Marketing Attribution Without HIPAA Headaches
How practice owners can tie ad spend to booked patients legally: server-side tracking, BAAs, consent, and matchback that never exposes PHI.
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Med Spa Patient Acquisition Cost: Benchmarks & ROI Math
2026 benchmarks: ~$285 CAC for med spas, $150–$300 dental. How to compute your real number from the PMS and judge it against lifetime value.