Healthcare · Practice owners & administrators
Your patient-acquisition budget reports in clicks. Patients book in dollars.
A med spa pays roughly $285 to acquire a patient; a dental practice, $150–$300. At those numbers, "strong engagement" isn't an answer. And since the pixel crackdown, the tracking most practices rely on isn't just vague — it's a compliance risk. I build attribution that ties spend to booked patients without putting patient data where it doesn't belong.
(848) 248‑7715 — answered live, 24/7
The practice problem
The front desk and the report don't agree.
- The agency says engagement is up. The schedule says new patients are flat.
- The intake form says "Internet" — nobody knows which channel actually booked the patient.
- And the pixel that used to track it all is now a HIPAA problem, not a measurement tool.
What I instrument
Compliant tracking. Verifiable bookings.
Not "healthcare marketing." The actual instruments, wired so the numbers reconcile:
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HIPAA-aware tracking architecture
Server-side tracking through BAA-compliant vendors, built for the post-pixel-crackdown reality. No protected health information reaches an ad platform — and you still know what the campaign produced.
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Call tracking & booking attribution
Most patients still book by phone. Tracked numbers per campaign, tied to the appointment book, so a ringing phone becomes a booked patient with a source — not an anecdote.
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Programmatic & local targeting
In-market audiences in your drive radius, bought directly, with CPMs you can see — not bundled into an agency line item.
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PMS–CRM matchback
Campaign exposure matched against your practice management system. The month-end report reads in patients booked, not clicks — cost per booked patient, by channel.
Why me
I've run the operation that pays these invoices.
Thirty years in operations, including healthcare — patient schedules, payroll, the marketing line crossing my desk every month. I'm an accountant by training (Rutgers) with an MBA from UC Irvine. In accounting, every dollar gets traced or the invoice doesn't get paid. Your patient-acquisition spend shouldn't be the exception.
Start with the reading: how HIPAA-aware attribution actually works after the pixel crackdown, and what a med spa really pays to acquire a patient — before you ever call me.
The offer
Send me three months of marketing invoices. I'll tell you what they booked.
Thirty minutes, no charge. If the money's working — and the tracking is clean — I'll tell you that too.
(848) 248‑7715 — answered live, 24/7