Thirty years of approving the budgets I now audit.

The story

I asked one question. Nobody could answer it.

I spent 30 years approving marketing budgets I couldn't verify. Real businesses — inventory, payroll, service bays, patient schedules. Every month, the marketing line came across my desk, and every month I signed it. Five figures, sometimes more. And every month the agency sent back a report: impressions, reach, engagement, click-through rates. Beautiful charts. Not one of them told me whether that money sold a car or booked a patient.

Here's my problem. I'm an accountant before I'm anything else — Rutgers, long before the MBA. In accounting, every dollar goes somewhere, and you can prove where. If a parts invoice came in and nobody could tell me what we bought, that invoice didn't get paid. But marketing got a pass. "It's brand awareness." "Attribution is complicated." "Trust the funnel." I trusted it for years, because everyone did, and because I had a business to run.

The thing that finally broke me was simple. I asked an agency one question: "Of last month's spend, how much produced a sale I can point to?" They couldn't answer. Not wouldn't — couldn't. The data existed. Nobody had wired it together, because nobody who reviewed the report had ever sat in my chair.

So I learned to wire it myself. Geo-fencing, programmatic, CRM integration, attribution modeling — not as marketing tools, but as accounting tools. Instruments that tie a dollar out to a dollar in. That's what ADT Consulting is. I'm not a creative guy. I won't redesign your logo. I do one thing: I show you exactly what your ad spend bought you last month, in numbers you can take to your accountant. Because for 30 years, I was the one signing those invoices — and nobody ever showed me.