Do you replace my dealership's ad agency?

Not necessarily. My job is to verify what the spend produces. Sometimes the agency is doing good work and the reporting just hides it. Sometimes the budget needs to move. The attribution decides — not me, and not the agency.

What does dealership marketing attribution actually measure?

It ties campaigns to outcomes you bank: showroom visits from geo-fenced audiences, leads landing in your CRM with source intact, and matchback against units sold in your DMS — not impressions or clicks.

What does the free audit include?

Send your last three months of ad invoices and agency reports. In 30 minutes I'll tell you what was bought, what's verifiable, and where the money is leaking. No charge, no pitch.

Automotive · Dealer principals & GMs

Your co-op budget deserves better than a PDF of impressions.

The average dealership spends about $739 in advertising for every new vehicle sold — and in most stores, fewer than one sale in ten can be traced back to the campaign that produced it. I spent thirty years inside automotive operations. I build the attribution that closes that gap.

Book a Discovery Call

(848) 248‑7715 — answered live, 24/7

Headlight and grille detail of a black luxury vehicle

The dealership problem

Every vendor claims your sales.

Third-party leads, the agency, the OEM portal, the radio rep — everyone takes credit for the same unit.
Your CRM says "Internet" on half the deals and "Walk-in" on the rest.
So the budget renews on habit, not on evidence.

What I instrument

Named tools. Verifiable numbers.

Not "data-driven marketing." The actual instruments, wired into one model:

Geo-fencing

Fence the competitor's lot and the service drive. Track device visits from ad exposure to your showroom floor — and verify the vendor's visit numbers instead of taking them on faith.
Programmatic buying

In-market audiences bought directly, with CPMs you can see — not bundled into an agency line item.
CRM integration

Source attribution that survives from first click to desk log, so "Internet lead" stops being a black hole.
DMS matchback

Campaign exposure matched against units actually sold. The monthly report reads in cars, not clicks.

Why me

I've sat in your chair on a Saturday close.

Thirty years in automotive operations — approving the co-op submissions, signing the agency invoices, watching the same attribution questions go unanswered. I'm an accountant by training (Rutgers) with an MBA from UC Irvine. When a report can't be verified, I don't accept it. Neither should you.

Start with the reading: what dealership geofencing actually costs, how attribution gets from clicks to cars sold, and how to audit your own ad spend before you ever call me.

The offer

Send me three months of ad invoices. I'll tell you what they bought.

Thirty minutes, no charge. If the money's working, I'll tell you that too.

Book a Discovery Call

(848) 248‑7715 — answered live, 24/7

Your co-op budget deserves better than a PDF of impressions.

Every vendor claims your sales.

Named tools. Verifiable numbers.

Geo-fencing

Programmatic buying

CRM integration

DMS matchback

I've sat in your chair on a Saturday close.

Send me three months of ad invoices. I'll tell you what they bought.